Somewhere in this brand there is a recurring bit called The Asian Parent's Guide To whatever we happen to be explaining. Artificial intelligence. Money. Robots. Retirement, which is objectively funny to raise with a four-year-old.
The joke is one question, asked with a completely straight face:
Why are we waiting until college to mention this?
It is affectionate, it is aimed at the adult, and it carries the humor so the children's material does not have to. The books a child actually colors stay sincere. High expectations set early, delivered deadpan ... that is the bit. The material underneath it is meant to be useful to any family, from anywhere.